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Consumers who switch to modern lightbulbs are most likely

  1. Spending more money for no good reason

  2. Trying to stop pollution of the oceans

  3. Trading a short-term cost for long-term savings

  4. Helping traditional lightbulb factories employ people

The correct answer is: Trading a short-term cost for long-term savings

Switching to modern lightbulbs, such as LED or CFL bulbs, typically involves a higher initial purchase price compared to traditional incandescent bulbs. However, these modern lightbulbs are designed to be more energy-efficient, which leads to lower electricity bills over time. Thus, consumers making this switch are engaging in a trade-off where they incur a short-term cost in exchange for significant long-term savings due to reduced energy consumption and a longer lifespan of the bulbs. This choice reflects a common understanding of sustainable consumer behavior, where individuals make decisions based on the overall lifetime costs and benefits rather than just the upfront expenses. Long-term savings can also contribute to environmental benefits since energy-efficient bulbs typically consume less power, which reduces the demand on power plants and can result in lower greenhouse gas emissions.